KAPFERER, Jean-Noël. The New Strategic Brand Management Advanced Insights and Strategic Thinking. London: Kogan Page Publishers, 2012. ISBN 978-07-494-6515-5. |
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Basic information | |
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Original name | The New Strategic Brand Management Advanced Insights and Strategic Thinking |
Authors | KAPFERER, Jean-Noël. |
Edition | London: Kogan Page Publishers, 2012. |
Other information | |
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ISBN | 978-07-494-6515-5 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37. |