KOTLER, Philip a Kevin lane KELLER. Marketing Management. Harlow: Pearson, 2016. ISBN 978-93-325-5718-5. |
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Basic information | |
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Original name | Marketing Management |
Authors | KOTLER, Philip a Kevin lane KELLER. |
Edition | Harlow: Pearson, 2016. |
Other information | |
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ISBN | 978-93-325-5718-5 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37. |
PrintDisplayed: 4/9/2024 19:19