2013

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

KELLER, Kevin Lane

Basic information

Original name

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Authors

KELLER, Kevin Lane

Edition

Global ed. Harlow [etc.]: Pearson, 2013

Other information

ISBN

978-02-737-7941-4
Changed: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.
Displayed: 4/7/2025 13:40