Strategic Brand Management: Building, Measuring, and Managing
Brand Equity

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

2013

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

KELLER, Kevin Lane

Basic information

Original name

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Authors

KELLER, Kevin Lane

Edition

Global ed. Harlow [etc.]: Pearson, 2013

Other information

ISBN

978-02-737-7941-4

Změněno: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.

KELLER, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Global ed. Harlow [etc.]: Pearson, 2013. ISBN 978-02-737-7941-4.

KELLER, Kevin Lane. \textit{Strategic Brand Management: Building, Measuring, and Managing Brand Equity}. Global ed. Harlow [etc.]: Pearson, 2013. ISBN~978-02-737-7941-4.