Strategic Brand Management: Building, Measuring, and Managing Brand Equity
KELLER, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Global ed. Harlow [etc.]: Pearson, 2013. ISBN 978-02-737-7941-4. |
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Basic information | |
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Original name | Strategic Brand Management: Building, Measuring, and Managing Brand Equity |
Authors | KELLER, Kevin Lane. |
Edition | Global ed. Harlow [etc.]: Pearson, 2013. |
Other information | |
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ISBN | 978-02-737-7941-4 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37. |
PrintDisplayed: 20/8/2024 16:16