XVCIM Value Chain and Innovation Management

Moravian Business College Olomouc
summer 2021
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
doc. Ing. Jindra Peterková, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Jindra Peterková, Ph.D.
Moravian Business College Olomouc - Moravian Business College Olomouc
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to understand and apply the key concepts, theoretical frameworks and methods about the innovation process in companies and to be able to form and manage cooperative agreements and external technology sourcing to speed up innovation in firms. Students will understand the logic of value networks where companies join complementary assets to bring new offerings to the market. Students will also be tutored to understand the challenges related to cooperative agreements and network management.

  • 1. Introduction about collaborative innovation management
    2. The importance of the alliance management process - setting a strategy
    3. Alliance risk and governance, managing alliances, agreements
    4. Interests and trust
    5. Value chain management
    6. Managing multiple partnership
    7. Case studies - presentation, evaluation
    8. Managing partnerships in networks
    9. Competition, how to partner with competitors
    10. Extending collaboration to open innovation
    11. The benefits of open innovation
    12. Case studies - presentation, evaluation
    The course is based on the information-receptive method, verbal methods (description, explaation), interpretation, presentation and demonstration methods (graphical data representation, schemes) are used. In the seminars, reproductive methods (testing, examination, repeating) and the methods of problém interpretation and case studies are used.
    required literature
  • PAUL, Trott. Innovation Management and New Product Development. Harlow: Pearson, 2017. ISBN 978-1292133423. info
  • GOFFIN, Keith a Rick MITCHELL. Innovation Management: Effective strategy and implementation. London: Palgrave, 2017. ISBN 978-1137373434. info
  • 50MINUTES.COM. Michael Porter's Value Chain: Unlock your company's competitive advantage. 50Minutes.com, 2015. ISBN 978-28-062-7006-1. info
  • CHESBROUGH, Henry William, Wim VANHAVERBEKE a Joel WEST. New Frontiers in Open Innovation. Oxford: Oxford University Press, 2015. ISBN 978-01-996-8246-1. info
  • CULBRETH, David N., Mira PERRIZO a Rebecca Finkel FINKEL. Dynamic Value Chains: Visualizing and Optimizing Your Business. Business Visualization and Optimization, 2014. ISBN 978-0999028612. info
    recommended literature
  • ČSN P CEN/TS 16555-1 (010130). Management inovací - Část 1: Systém managementu inovací. Praha: Úřad pro technickou normalizaci, metrolog, 2017. info
  • ČSN P CEN/TS 16555-2 (010130). Management inovací - Část 2: Management strategických informací. Praha: Úřad pro technickou normalizaci, metrolog, 2017. info
  • ČSN P CEN/TS 16555-3 (010130). Management inovací - Část 3: Inovativní myšlení. Management inovací - Část 3: Inovativní myšlení., 2017. info
  • ČSN P CEN/TS 16555-5 (010130). Management inovací - Část 5: Management spolupráce. Praha: Úřad pro technickou normalizaci, metrolog, 2017. info
  • VEBER, J. J. SRPOVÁ a kol. Management inovací. Praha: Management Press, 2016. ISBN 978-80-726-1423-3. info
Language of instruction
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is also listed under the following terms winter 2021, summer 2022, summer 2023, summer 2024.
  • Enrolment Statistics (summer 2021, recent)
  • Permalink: https://is.mvso.cz/course/mvso/summer2021/XVCIM