ASM_UMM Strategic Management

Moravian Business College Olomouc
winter 2019
Extent and Intensity
1/2/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Daniela Navrátilová, Ph.D. (lecturer)
doc. Ing. Adam Pawliczek, Ph.D. (lecturer)
Ing. Omar Ameir, Ph.D. (seminar tutor)
Mgr. Daniela Navrátilová, Ph.D. (seminar tutor)
doc. Ing. Adam Pawliczek, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Adam Pawliczek, Ph.D.
Moravian Business College Olomouc
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the course is to teach students to look at the management of organizations in accordance with the principles of strategic thinking. Students will get acquainted with the business models applied in the successful foreign businesses and learn how to create a business model. Great emphasis is also put on the practical mastery of the tools of strategic management. By completing the course students will acquire the knowledge and skills needed for the formulation of the strategy of the organization not only in Czech, but also in an international environment.
Syllabus

  • 1. Strategy and strategic management
    2. Strategic thinking
    3. Business model
    4. Business model vs. strategy
    5. Business model Canvas
    6. Creating a business model
    7. Business model - a case study
    8. Strategic management tools
    9. Strategic analyses
    10. Strategic analyses - a case study
    11. Formulation of competitive advantages, competitive strategy
    12. Final case study
    The teaching methods used include: information-receptive methods (interpretation, explanation, description), verbal and demonstration methods (presentation). Further methods used: reproductive (testing, examination, repeating), problem interpretation methods and case studies.
Literature
    required literature
  • JOHNSON, Gerry, Richard WHITTINGTON a Kevan SCHOLES. Exploring Strategy: Text & Cases. England: Pearson, 2013. ISBN 978-12-920-0254-5. info
  • OSTERWALDER, Alexander, Yves PIGNEUR a Tim CLARK. Business Model Generation: a Handbook for Visionaries, Game Changers, and Challengers. NJ: Wiley, 2010. ISBN 978-04-708-7641-1. info
  • JABLONSKI, Adam. Business Models in the Future: The Theory and the Practices. Dabrowa Górnica: WSB Dabrowa Górnica, 2010. ISBN 978-83-88936-44-9. info
  • REYNOLDS, Chris. Introduction to Business Architecture. USA: Cengage Learning, 2010. ISBN 978-1-4354-5422-4. info
    recommended literature
  • SOUČEK, Z. Strategie úspěšného podniku: Symbióza kreativity a disciplíny. 1. vyd. Praha: C.H.Beck, 2015. ISBN 978-80-7400-572-5. info
  • TYLL, L. Podniková strategie. Praha: C. H. Beck, 2014. ISBN 978-80-7400-507-7. info
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is also listed under the following terms winter 2017, winter 2018, summer 2019.
  • Enrolment Statistics (recent)
  • Permalink: https://is.mvso.cz/course/mvso/winter2019/ASM_UMM