Marketingový výzkum – Interactive syllabus

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/Marketingový výzkum

Ing. Lenka Prachařová, Ph.D.

Marketingový výzkum

Ing. Lenka Prachařová, Ph.D.

Marketingový výzkum

MVŠO: XMV Marketing Research (Winter 2022)

MVŠO: XMV Marketing Research (Winter 2022)

Cílem předmětu je naučit studenty kroky při zpracování marketingového výzkumu. Studenti pochopí, že marketingový výzkum je integrální součásti marketingu, a že prostřednictvím procesů marketingového výzkumu jsou poskytovány informace pro potřeby podnikového managementu, protože pro podnikové rozhodovací procesy musí být informace relevantní, přesné, reálné, validní a aktuální; studenti pochopí, že marketingový výzkum napomáhá podnikům zůstat konkurenceschopnými.

Zápočet: zpracování seminární práce max. 30 bodů min. 15 bodů (odevzdání do IS do 12.12.2022)

Zkouška: kombinovaná max. 70 bodů, min. 45 bodů (40 bodů písemný test + 30 bodů ústní zkoušení) termíny budou vypsány v IS a budou v lednu 2022.

1. Úvod do předmětu

Chapter contains:

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PDF

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Study Materials

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Web

Teacher recommends to study from 27/9/2022 to 3/10/2022.

2. Úloha marketingového výzkumu

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Study Materials

Teacher recommends to study from 4/10/2022 to 10/10/2022.

3. Informační systém a znalostní management

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Study Materials

Teacher recommends to study from 11/10/2022 to 17/10/2022.

4. Proces marketingového výzkumu

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Teacher recommends to study from 18/10/2022 to 24/10/2022.

5. Etika marketingového výzkumu

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Video

Teacher recommends to study from 25/10/2022 to 31/10/2022.

6. Definování problému a výzkumný proces a explorační výzkum

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2

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Video

Teacher recommends to study from 1/11/2022 to 7/11/2022.

Chapter contains:

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Web

Teacher recommends to study from 8/11/2022 to 14/11/2022.

8. Primární data

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1

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Teacher recommends to study from 15/11/2022 to 21/11/2022.

9. Sekundární data

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Teacher recommends to study from 22/11/2022 to 28/11/2022.

10. Pozorování a experiment

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1

Study Materials

Teacher recommends to study from 29/11/2022 to 5/12/2022.

Chapter contains:

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Study Materials

Teacher recommends to study from 6/12/2022 to 12/12/2022.

Opakování a zápočtový test

Chapter contains:

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Homework Vault

Teacher recommends to study from 13/12/2022 to 19/12/2022.

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Introductory information
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  1. Úvod do předmětu
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  2. Úloha marketingového výzkumu
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  3. Informační systém a znalostní management
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  4. Proces marketingového výzkumu
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  5. Etika marketingového výzkumu
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  6. Definování problému a výzkumný proces a explorační výzkum
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  7. Dotazník
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  8. Primární data
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  9. Sekundární data
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  10. Pozorování a experiment
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  11. Měření
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  Opakování a zápočtový test

Operations

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Tutorial on the changes in Interactive Syllabus

What’s New Connection with the course syllabus
The grey bar on the homepage of the Interactive Syllabus is now more closely connected to the course syllabus. Four items are automatically retrieved from the syllabus and displayed when expanded.
What’s New Chapter Abstrakt and learning outcomes
For each chapter of the Interactive Syllabus, it is now possible to add a chapter abstract, learning outcomes, and an estimated study time requirements for the lesson. This allows teachers to more easily follow the methodological guidelines of the National Accreditation Bureau for courses taught in Distance and Combined Studies.
What’s New Highlighting key content
Internal elements of the Interactive Syllabus can now optionally be marked as key content or as an optional section. This provides instructors with another way to more easily follow the methodological guidelines of the National Accreditation Bureau for courses taught in Distance and Combined Studies.
What’s New Effective and Focused Learning
We have redesigned the display of interactive syllabi to support effective and focused student learning (the so-called “Learning First” approach). Everything that is not beneficial for studying within the interactive syllabus is minimized or removed.
What’s New Effective and Focused Learning
The most visible change is the simplification of the interface. The main system menu is now accessible via a dropdown in the top bar—located in the same place as on mobile devices.
What’s New Version History
Every change made in the interactive syllabus is now automatically saved as a version. You can return to any previous version of the content at any time and restore it. This means you no longer have to worry about accidentally overwriting or losing important data.
Study progress
The “Study progress” indicator shows students how far they have progressed in reading and completing the interactive syllabus. It takes into account viewed chapters, played videos, opened linked files, etc. Students can also easily identify skipped materials and return to them later.
Read rate
Teachers can view their students’ study progress indicator through the “Read rate” feature. This allows them to see how students are progressing in their studies. Teachers can easily identify students who have not yet opened the interactive syllabus and provide them with support.
Copying Content Between Interactive Syllabi
Copying Content Between Interactive Syllabi Chapters can now be copied easily from one interactive syllabus to another using the “Copy Chapters” function. This is especially useful for instructors whose courses overlap in content.
Validation
Validation checks whether the interactive syllabus is set up correctly. For example, it verifies that linked study materials are truly accessible to students and that any linked discussion exists. Validation is recalculated automatically every night.
Header
The interactive syllabus header image can now be repeated at the start of every chapter. Simply select “Zobrazovat úvodní obrázek ve všech kapitolách” when setting up the header image.
Display Switching
For users who dislike changes, we have temporarily kept the option to switch the interactive syllabus display back to the previous version. The IS will remember this preference and display interactive syllabi in the chosen view for that user.