Brand Management (XBMA)
doc. Ing. Adam Pawliczek, Ph.D.
Brand Management (XBMA)
doc. Ing. Adam Pawliczek, Ph.D.
Brand Management (XBMA)
Info
Course
Term
summer 2023
The aim of the course is to teach students to work with an important phenomenon of modern marketing thinking, which is the brand. After finishing the course, the students will be able to: assess the concept of a brand, develop brand strategy, identify the brand, determine its value and market position, the role of trademark in marketing activities that affect the behaviour of consumers, plan and implement marketing programs for the development of the brand, as well as apply the theories and models which are used to make decisions about the brand in complex marketing conditions of the company. Within the tutorial, the students will be practically involved in the process of brand assessment and development through different marketing strategies.


Credit/exam: semester work, written test.


No materials are allowed to reproduce or share without permission.

Plagiary is strictly prohibited.


Introduction, basic study materials
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Chapter contains:
9
Study Materials
1
Study text
Teacher recommends to study from 17/2/2023.
Tasks
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Chapter contains:
2
Study Materials
Teacher recommends to study from 17/2/2023.
Literature
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Chapter contains:
4
PDF
Teacher recommends to study from 17/2/2023.
Videos
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Chapter contains:
1
Web
Delivery room
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