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Týden 1 - Úvod do psychologie zákazníka (Ameir)
Týden 2 - Nákupní rozhodovací proces (Pavlíčková)
Týden 3 - Stanovení cílů (Ameir)
Týden 4 - Emoce v marketingu (Pavlíčková)
Týden 5 - Psychologie ceny (Pavlíčková)
Týden 6 - Virální marketing a WOM (Pavlíčková)
Týden 7 - Příprava experimentu a jeho vyhodnocení (Weiss)
Experiment uživatele Real Deal
Návrh
Týden 8 - Sociální rozměr a koncept štěstí (Weiss)
Koncept štěstí uživatele Real Deal
Návrh