MARKETING COMMUNICATION Tomáš Jelínek, UMM What is marketing ● Is it science? ● Why it is developing so rapidly? ● Does it have any rules? ● Are there any ethical concerns? 2 The origine of marketing Tržiště ve Velké Británii Are market traders shouting too loudly? 3 Marketing around us 4 5 Agent 007 6 HOME CREDIT - Former Czech Champion 7 BENETTON – How to get an attention /before social media 8 Economic Theory and Marketing 9 How do we make our decisions 10 Domácí kampaně léta 2021 https://www.youtube.com/watch? v=DQLbbLxSbCs&t=150s https://www.youtube.com/watch? v=xRxNE_EXybk 11 Be creative and enjoy our Marketing course! 12