The aim of the course is to acquaint students with the ethical roots and the current ethical principles in Europe and in the Czech Republic. With regard to the ethical dimension of the company to explain the emergence of the phenomenon of corporate social responsibility (CSR) and the voluntary nature of CSR. To demonstrate the differences between corporate social responsibility of SMEs and of large companies or multinational corporations. To show the importance of CSR for SMEs and the possibility of education in this area.
1. Ethical roots of European culture - the Ancient times
2. Ethical roots of European culture - Judaism
3. Ethical roots of European culture - Christianity
4. Current ethical principles
5. Cultural patterns of contemporary society
6. Default ethical dimension in CSR
7. Ethical approach in CSR - Europe in comparison with the USA
8. Voluntary nature of CSR as an ethical indicator
9. Diversity of large and small enterprises in introducing and implementing CSR
10. European standards of CSR in relation to small and medium-sized enterprises
11. Education of small and medium sized enterprises in the area of CSR
12. Self-education and self-promotion of small and medium sized enterprises in the area of CSR