ÖSTERREICHISCHES BUNDESHEER
Theresianische Militärakademie
D:\02_TherMilAk\2012 07 02 FH_logo neu.JPG
Unibar
Sebastian ASSINGER, Philipp BARTOSCH, Maximilian DIEBER
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ÖSTERREICHISCHES BUNDESHEER
Theresianische Militärakademie
D:\02_TherMilAk\2012 07 02 FH_logo neu.JPG
Content
•Executive Summary
•Company Summary
•Products
•Market Analysis
•Strategy and Implementation Summary
•Management Summary
•Important Assumptions
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ÖSTERREICHISCHES BUNDESHEER
Theresianische Militärakademie
D:\02_TherMilAk\2012 07 02 FH_logo neu.JPG
Executive Summary
•Karaoke
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•21-35-year-olds
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•Monday to Saturday
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ÖSTERREICHISCHES BUNDESHEER
Theresianische Militärakademie
D:\02_TherMilAk\2012 07 02 FH_logo neu.JPG
Executive Summary
•Goals
–Exceed customer`s expections and make everybody feel welcomed
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–Increase number of clients by 20% per year
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–Surviving off its own cash flow
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ÖSTERREICHISCHES BUNDESHEER
Theresianische Militärakademie
D:\02_TherMilAk\2012 07 02 FH_logo neu.JPG
Company Summary
•Comfortable environment
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•Drinking and sharing music
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•“Music Connects”
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ÖSTERREICHISCHES BUNDESHEER
Theresianische Militärakademie
D:\02_TherMilAk\2012 07 02 FH_logo neu.JPG
Company Summary
•Start-up Summary
–Build-out and design – 140,000€
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–Bar supplies – 20,000€
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–Opening inventory – 15,000€
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–Working capital – 15,000€
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–Marketing – 5,000€
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ÖSTERREICHISCHES BUNDESHEER
Theresianische Militärakademie
D:\02_TherMilAk\2012 07 02 FH_logo neu.JPG
Products
•Microbrew beers
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•Coffee
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•Cocktails and long drinks
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ÖSTERREICHISCHES BUNDESHEER
Theresianische Militärakademie
D:\02_TherMilAk\2012 07 02 FH_logo neu.JPG
Market Analysis Summary
•Market Segmentation
Students / Singles / Non Singles
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•Target Market Segment Strategy
Social Media / Partnership / Coupon
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•Industry Analysis
Bar / Pub / Cafe
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•Competition
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ÖSTERREICHISCHES BUNDESHEER
Theresianische Militärakademie
D:\02_TherMilAk\2012 07 02 FH_logo neu.JPG
Strategy and Implementation Summary
•Competitive Edge
Theme / Niche / Flavour
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•Sales Strategy
Drinks / Partys
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•Milestones
Business Plan
Location & vendor relationships
First month of profitability
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ÖSTERREICHISCHES BUNDESHEER
Theresianische Militärakademie
D:\02_TherMilAk\2012 07 02 FH_logo neu.JPG
Owners
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ÖSTERREICHISCHES BUNDESHEER
Theresianische Militärakademie
D:\02_TherMilAk\2012 07 02 FH_logo neu.JPG
Work team
•3 part-time bartenders to serve drinks, help clean, and provide excellent customer service.
M/W 20-35
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•2 bar backs to assist the bartenders with cleaning and service.
M/W 20-35
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•1 liquor attorney to ensure all compliance regulations are being met.
M/W 20-35
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ÖSTERREICHISCHES BUNDESHEER
Theresianische Militärakademie
D:\02_TherMilAk\2012 07 02 FH_logo neu.JPG
Personnel plan
12
Owner
€36,000
€2,571
Bartender
€14,400
€1,028
Bar Back
€11,200
€800
Dishwasher
€11,200
€800
Total Payroll
€144,900 per year
€5,200