The Story of the UNKOWN
A BUSINESSPLAN MADE BY
JUHAS,FHR GSAXNER,FHR THALLER,FHR
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“The poverty of being unwanted, unloved, and uncared for is the greatest poverty. We must start in
our own homes to remedy this kind of poverty.”
– MOTHER TERESA

Agenda
1.The Team
2.The Idea
3.The Content
4.The Goals
5.The Costs
6.The Market
7.
7.
12.03.2023

The Team
 CEO & Founder – Julian JUHAS
 Co-Founder – Simon GSAXNER
 CTO – Christoph THALLER

 Co-Workers – 3-5 Teams, Skills, Experiences, Students

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The Idea
vUnique Idea
vWith people
vBring a message to people
vEarn money
vChange the mindset of the broad mass
vSupport young students
vClose the gap between the classes (in the mind)
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The Content
ØA Book (Paperback book)
ØDifferent stories
ØDifferent opinions
ØThe incentive (Social media)
ØThe creating of the first book (vienna only)
ØThe creating of other books (federal state wide)
Ø
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The Goals
1.First goal social media
2.Second goal creating the first book
3.Third goal achieving 22.500 selled books
4.Fourth goal the second edition
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The Costs
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Turnover for 1000 books
20.000€
Costs for Publisher
-4.000€ (20%)
Costs for writing
-1.500€ (7,5%)
Costs for Print
-2.500€ (12,5%)
Taxes
-1.000€ (5%)
Earnings
11.000€ (55%)

The Market
ØSome Books
ØSome Organzations
ØA Diploma thesis

ØVolume
ØGrowth
ØPotential
Ø
Ø
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Thank you
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