Heimdalls Hall –Army Shop Business Plan Sales and Marketing Plan 03 Table of Contents Business Overview 01 Market Analysis and Competition 02 Management Plan 04 Operating Plan 05 Financial Plan 06 Our Company Heimdalls Hall – Army Shop is an upcoming top seller in the area of weapons, survival, military and clothing. Our partners are well known brands that guarantee the highest quality and service To be the top seller of our products in the region Vision To sell products everywhere in Austria Mission Business Overview 01 Market Trends If you want to modify this graph, click on it, follow the link, change the data and replace it Problem Heimdalls Army Shop offers comprehensive solutions for all these areas. Best service, best advice and a comprehensive range of products characterize us Most stores are very limited in terms of their products. They are either focused on firearms, or survival or equipment for emergency organizations. Solution Competitors Fischak Our biggest competitor. Located in Neunkirchen Distance: ~20km Offers Survival Equipment, weapon accessories and clothing Located in Vösendorf. Distance: ~45km Offers survival Equipment, Hunting products and weapons for hunting Kettner Black Shadow Steinadler Located in Vienna and Graz. Distance: ~50km or 140 km Offers Survival Equipment, weapon accessories and clothing Located in Wr. Neustadt Offers weapons, weapons accessories and survival gear Market Analysis and Competition 02 Gender Target Age Male Female 20-50 years 1.Military Equipment Average Spend per Customer Interests 10% 90% €200 3.Survival & Hunting 4.Clothing/Boots 2.Weapons & accesories 20-30 years Langärmliges Shirt mit einfarbiger Füllung 1. Black Shadow 50% 2. Steinadler 25% 3. Fischak 15% Market Share 25% 10% 15% 4. Kettner 10% 10% 50% 15% Sales and Marketing Plan 03 Our Services Weapons Military/Police Equipment Clothing/Boots Survival & Hunting Break-even Analysis Big Loss 200 000€ Loss 250 000€ Profit 350 000€ Break-even Point 300 000€ High Profit 400 000€ Operational Costs/Year 1. Year 300 000€ 2. Year 250 000€ 3. Year 250 000€ Estimated Sales/Year 1. Year 250 000€ 2. Year 300 000€ 3. Year 350 000€ 1. Year 1. Year 3. Year 2. Year Finding our way into the market. Build up customer base Increase sales with targeted offers and advertising. Slight increase in employees as well as assortment Dominance in the region. Extended expansion of the product range. No. 1 Austria-wide seller on the web Our Plans Webshop Own profile Search bar Categories Special offers / Advertisement Advertising and Promotion Exclusive webshop with countless offers as well as online discounts Online Targeting as well as discounts from operation organizations. Advantages for bulk orders for companies and military classes. PR Targeted advertising on three Social Media platforms: Facebook, Instagram and TikTok Advertising Management Plan 04 DAUD Benjamin; 27 Years Military & Business experience BINNER Daniel; 23 Years Military & Business experience Our Team You can replace the image on the screen with your own Organizational Chart DAUD Team 4 Business/Finance & Sales/Distribution BINNER Quality Management & PR Employee 1: Sales & Webshop Employee 2: Sales & Social Media Employee 3: Warehouse Our Main Partners Maximum safety for special tent solutions Carinthia Heimplanet Walther Best supplier for weapons & tools Best clothing for outdoor & survival Hanwag Finest shoes for military, police & outdoor Operating Plan 05 Our Process Storage Opening of the Shop Online going of our Website Contract with Suppliers 2022 June September December Financial Plan 06 Assets Own Investment Liabilities Bank Equity Difference 100 000€ 200 000€ 100 000€ Balance Sheet Does anyone have any questions? Heimdall‘s Hall Army Shop Burgplatz 1, Wr. Neustadt Heimdall-armyshop@gmail.com Thanks