File:PDCA-Two-Cycles.svg Technology and Production Plan, Innovation, R&D ØTechnology, Production Processes, Automated Control Systems ØProduction Demand (Space, Background, Machinery, Equipment, Inputs – Material, Energy, Work); Time Demand of Production ØTransportation and Logistics, Industrial Logistics ØProduction Costs – Structure, Calculations; Controlling ØOuter Factors (Legislative, Production Standards ČSN EN ISO) ØProduct Certification, Conformity Declaration ØISO 9000, ISO 14000, TQM, EFQM (6σ, Kaizen,…) ØWork Safety (Plan) and Fire Protection (Risk Analysis) ØInnovation, Research and Development, University Cooperation ØIPR Protection, Patent, Technology Transfer Ø Project Personal Provision ØHuman Resources (Employees, Outsourcing of Services) •Number of Employees, Shifts, Even Opportunities •Expected Qualifications of Employees (Drivers License, ICT, English Skills, Certificates) and Other Skills (Practical Experiences) •Competences, Responsibilities, Motivation, Remuneration •Personal Agencies, Brigade-work, Fluctuation •Labor Code (CZ Act. No. 262/2006 Coll.) Project Area (Site) Provision ØOffice Room and Production Area (Purchase/Lease) •Project Dimensions, Facility Conversion (Adaptation) •Locality, Traffic Accessibility, Parking Places, Public Traffic, Neighborhood •Networks (Electricity, Gas, Water, Waste, Internet), Territory Devel. Plan •Brownfields, Business Zones and Parks, Incubators •Real Property Operational Costs, Facility Management, RES Project Marketing Proposal Sales and Marketing Mix (Product, Price, Place, Promotion, Distribution, Processes, People) ØWays and Costs of Promotion (Internet, FB, Press, Radio, TV, Billboards, Direct Marketing, …) ØWays and Costs of Distribution (Packings, B2B vs. B2C, Retail Chains, Shops, Internet) ØSetting of Margin and Product Prices, Calculations: üVariable Costs (direct, operational) and Fix Costs (investments, overheads) üDown Limit – Costs; Up Limit – Competition ØDefinition of Goals and Milestones of Success in Time: üPrognosis of Sales (Revenues); Market Share