Executive Summary
ü Summarization and Explanation of Important Project Information
ü Range: 1 sheet A4; Motivational, Reasonably Emotive Form
ü Attractive Project Title
ü Introduce Yourself:… Education, Experiences, Achievements
ü Product, Price – Show the Prototype
ü Market: Destination Group, Competition
ü Financial Demanding of Project (Costs, Turnover, Profit)
ü Your Deposit (Efforts, Time, Know-how, Own Investment)
ü Time Demanding – First Insight
ü Contact Information
ü Disclaimer – Responsibility Refusal
ü Proposal to the Investor – Equity Position:
how much and what for?

Company Characterization;
Project Description and Goals
ØCharacteristics of Proposer (Names, Addresses, Contact)
ØCompany Description
(Legal Form, History, Professional Certificates)
ØWork Team (Age, M/F, Qualifications, Personality)
ØManagement (Structure, Competences, Responsibility)
üVision and Mission
üProject Strategic (SMART) Goals Statement
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ü
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üAiming and Prime Activities of the Project (Processes)
üProduct Description (Prototype) and Contribution
(Added Value) for Customer
üProfitability of the Product (Market Estimation)
üRecent Product Conditions, Development Phases,
IP Rights (Patent)
Specific, Measurable, Attainable, Relevant, Time-bound; Evaluate, Reevaluate

Výsledek obrázku pro pest analysis
Market Research and Analyses
Methods of Marketing Analysis:
Enterprise Macro surrounding
PEST(LE) analysis
Enterprise Micro surrounding
Porter 5 (6) Forces analysis
quality
price
innovations
key
alternative
segmentation
focus
needs
purchase power
market ratio
strategy
capital
technologies
competitive advantages
geographic and morphologic
structure
Enterprise
Enterprise
Competitive
surrounding
New substitutes
New
competitors
Suppliers
Customers
Government and public

Výsledek obrázku pro pest analysis
Market Research and Analyses II
PEST(LE) analysis of Enterprise Macro surrounding
Political and legislative factors:
Political stability
Business and work laws, labour code
Tax policy
Antimonopoly law
Consumer protection
Environmental legislative
Foreign trade regulations
Law enforceability and corruption
EU integration policy
Technical norms and regulations
Health and safety
Economic factors:
Economic cycles
Macroeconomic trends, GDP
Inflation
Interest rates
Currency exchange rates
Purchasing power
Average wage
Energy prices trends
Tax burden
Foreign investment amount
Amount g money in circulation
Socio-cultural factors:
Demographic population trends
Lifestyle, free time activities
Mobility and migration
Level of education, income distribution
Unemployment, labour approach
Population health, religion
Technologic factors:
Government support, spendings on  of R&D
Infrastructure, ICT
Technology transfer
Speed of obsolescence
New materials, nanotechnologies
New discoveries, technology change