Value Chain and Innovation Management
Ekaterina Chytilova, Ph.D.
Value Chain and Innovation Management
Info
Období
léto 2022

The aim of the course is to deepen existing knowledge about innovation. Emphasis is placed on innovation management, including the innovation process, economic aspects associated with innovation and selected innovation methods. The theoretical basis of the presented professional topics is confronted with specific examples of product and process innovation in the form of real examples from business practice.

Credit: active participation in seminars (80% attendance), elaboration of case studies, final test.

Kapitola obsahuje:
1
Studijní materiály
Učitel doporučuje studovat od 14. 2. 2022 do 20. 2. 2022.
Kapitola obsahuje:
2
Studijní materiály
Učitel doporučuje studovat od 21. 2. 2022 do 27. 2. 2022.
Kapitola obsahuje:
2
Studijní materiály
Učitel doporučuje studovat od 28. 2. 2022 do 6. 3. 2022.
Kapitola obsahuje:
1
Studijní materiály
Učitel doporučuje studovat od 7. 3. 2022 do 13. 3. 2022.
Kapitola obsahuje:
1
PDF
Učitel doporučuje studovat od 14. 3. 2022 do 20. 3. 2022.
Kapitola obsahuje:
1
PDF
Učitel doporučuje studovat od 21. 3. 2022 do 27. 3. 2022.
Kapitola obsahuje:
1
PDF
Učitel doporučuje studovat od 11. 4. 2022 do 17. 4. 2022.
Učitel doporučuje studovat od 9. 5. 2022 do 15. 5. 2022.

1. Innovation management. Determination and classification of innovations. Benefits of innovations

2. Definition of the innovation process, factors influencing the way of innovation management.

Benefits of innovation in business

4. Biomimicry - innovations and technology inspired by nature

5. Basic approaches to creating a corporate innovation strategy.

6. Creating value innovations - Blue Ocean Strategy.

7. Gaining knowledge from the market - identification and development of market innovations, the impact of technology and the market on business use, factors influencing the spread of innovation.

8. Economic aspects associated with innovations. Ways of measuring the effectiveness of the implementation of company innovative activities.


International week

9. Selected methods for innovation management.

10. Effective integration of processes and learning - rules influencing decisions on the location of research and development activities, allocation of resources for innovation, innovation and business strategy, organizational processes in small companies.

11. Learning through business entrepreneurship - reasons for internal business, management of internal risk companies, organizational structure of new companies.

12. Protection of intellectual and industrial property - intellectual property and possibilities of its protection, types of industrial property (patent, utility model, trademarks).

Týden 13