MVŠO:XSM Strategic Management - Course Information
XSM Strategic Management
Moravian Business College Olomoucwinter 2024
- Extent and Intensity
- 1/2/0. 4 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ing. Jaroslav Škrabal, Ph.D. (lecturer)
Ing. Jaroslav Škrabal, Ph.D. (seminar tutor) - Guaranteed by
- doc. Ing. Adam Pawliczek, Ph.D.
Moravian Business College Olomouc
Supplier department: Moravian Business College Olomouc - Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Economics and Management of Small and Medium-sized Entreprises (programme MVŠO, 1112)
- Course objectives
- The aim of the course is to teach students to look at the management of organizations in accordance with the principles of strategic thinking. Students will get acquainted with the business models applied in the successful foreign businesses and learn how to create a business model. Great emphasis is also put on the practical mastery of the tools of strategic management. By completing the course students will acquire the knowledge and skills needed for the formulation of the strategy of the organization not only in Czech, but also in an international environment.
- Syllabus
- Contents:
1. Strategy and strategic management
2. Strategic thinking
3. Business model
4. Business model vs. strategy
5. Business model Canvas
6. Creating a business model
7. Business model - a case study
8. Strategic management tools
9. Strategic analyses
10. Strategic analyses - a case study
11. Formulation of competitive advantages, competitive strategy
12. Final case study
The teaching methods used include: information-receptive methods (interpretation, explanation, description), verbal and demonstration methods (presentation). Further methods used: reproductive (testing, examination, repeating), problem interpretation methods and case studies.
- Contents:
- Literature
- required literature
- SOUČEK, Z. Strategie úspěšného podniku: Symbióza kreativity a disciplíny. 1. vyd. Praha: C.H.Beck, 2015. ISBN 978-80-7400-572-5. info
- OSTERWALDER, A. a Y. PIGNEUR. Tvorba Business Modelů. Brno: BizBooks, 2015. ISBN 978-80-265-0425-2. info
- TYLL, L. Podniková strategie. Praha: C. H. Beck, 2014. ISBN 978-80-7400-507-7. info
- recommended literature
- JOHNSON, Gerry, Richard WHITTINGTON a Kevan SCHOLES. Exploring Strategy: Text & Cases. England: Pearson, 2013. ISBN 978-12-920-0254-5. info
- Assessment methods (in Czech)
- Zápočet: účast na cvičeních, zpracování případové studie
Zkouška: kombinovaná. - Language of instruction
- Czech
- Further Comments
- The course can also be completed outside the examination period.
The course is taught annually.
The course is taught: every week. - Teacher's information
- https://teams.microsoft.com/l/team/19%3a28eed930901140829dbbeb33bd558414%40thread.tacv2/conversations?groupId=620ada47-b8d0-445b-adc8-7b1ab5ba3657&tenantId=ed27fc21-8d98-4df9-af69-7fce8cea652b
- Enrolment Statistics (winter 2024, recent)
- Permalink: https://is.mvso.cz/course/mvso/winter2024/XSM