XAPR Public Relations

Moravian Business College Olomouc
winter 2023
Extent and Intensity
0/2/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. et Mgr. Petr Hlávka (seminar tutor)
Guaranteed by
Moravian Business College Olomouc
Supplier department: Moravian Business College Olomouc
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course aims to introduce students to the field of Public Relations and acquaint them with the process of strategic planning in the area of PR communication. Graduates of the course will be able to comprehend the fundamental theoretical frameworks of PR and apply their knowledge in practical PR activities.
Learning outcomes
Effective PR is one of the fundamental keys to corporate or personal success. This subject guides students through the theoretical concepts of PR and familiarizes course participants with the process of creating a successful PR strategy. By utilizing examples of best practices and implementing theoretical knowledge in project preparation, students will acquire essential skills for their future careers in the field of Public Relations.
Syllabus
  • 1. Introduction to PR
  • 2. PR Tools
  • 3. Audience Analysis and the Use of Research in PR
  • 4. PR as Part of Strategic Communication
  • 5. Planning PR Activities
  • 6. Media Relations
  • 7. Direct Communication
  • 8. Crisis Communication
  • 9. Reputation Building
  • 10. Media Training
  • 11. PR and Corporate Social Responsibility
  • 12. Measuring the Impact of PR Activities
Assessment methods
Attendance at seminars – minimum 80%

Completion of ongoing assignments and active participation in class
Language of instruction
English
Further Comments
The course is taught annually.
The course is taught: every week.
  • Enrolment Statistics (recent)
  • Permalink: https://is.mvso.cz/course/mvso/winter2023/XAPR