YSM Strategic Management

Moravian Business College Olomouc
winter 2020
Extent and Intensity
12/0/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Omar Ameir, Ph.D. (lecturer)
Mgr. Daniela Navrátilová, Ph.D. (lecturer)
doc. Ing. Adam Pawliczek, Ph.D. (lecturer)
MUDr. RNDr. Ing. Miroslav Rössler, CSc., MBA (lecturer)
Guaranteed by
doc. Ing. Adam Pawliczek, Ph.D.
Moravian Business College Olomouc
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to teach students to look at the management of organizations in accordance with the principles of strategic thinking. Students will get acquainted with the business models applied in the successful foreign businesses and learn how to create a business model. Great emphasis is also put on the practical mastery of the tools of strategic management. By completing the course students will acquire the knowledge and skills needed for the formulation of the strategy of the organization not only in Czech, but also in an international environment.
Syllabus
  • Contents:
    1. Strategy and strategic management
    2. Strategic thinking
    3. Business model
    4. Business model vs. strategy
    5. Business model Canvas
    6. Creating a business model
    7. Business model - a case study
    8. Strategic management tools
    9. Strategic analyses
    10. Strategic analyses - a case study
    11. Formulation of competitive advantages, competitive strategy
    12. Final case study
    The teaching methods used include: information-receptive methods (interpretation, explanation, description), verbal and demonstration methods (presentation). Further methods used: reproductive (testing, examination, repeating), problem interpretation methods and case studies.
Literature
    required literature
  • NAVRÁTILOVÁ DANIELA. Strategický management. Olomouc: Moravská vysoká škola Olomouc, 2018. info
  • SOUČEK, Z. Strategie úspěšného podniku: Symbióza kreativity a disciplíny. 1. vyd. Praha: C.H.Beck, 2015. ISBN 978-80-7400-572-5. info
  • OSTERWALDER, A. a Y. PIGNEUR. Tvorba Business Modelů. Brno: BizBooks, 2015. ISBN 978-80-265-0425-2. info
  • TYLL, L. Podniková strategie. Praha: C. H. Beck, 2014. ISBN 978-80-7400-507-7. info
    recommended literature
  • JOHNSON, Gerry, Richard WHITTINGTON a Kevan SCHOLES. Exploring Strategy: Text & Cases. England: Pearson, 2013. ISBN 978-12-920-0254-5. info
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 12 HOD/SEM.
Teacher's information
https://teams.microsoft.com/l/team/19%3a68c799d399674ccfbd18540b2c96318f%40thread.tacv2/conversations?groupId=86708fbb-4f23-4cec-9a76-d24d097eae3f&tenantId=ed27fc21-8d98-4df9-af69-7fce8cea652b
The course is also listed under the following terms winter 2021, Winter 2022, winter 2023, winter 2024.
  • Enrolment Statistics (winter 2020, recent)
  • Permalink: https://is.mvso.cz/course/mvso/winter2020/YSM