YMI_UMM Value Chain and Innovation Management

Moravian Business College Olomouc
summer 2020
Extent and Intensity
8/0/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Omar Ameir, Ph.D. (lecturer)
Mgr. Marek Vaculík, Ph.D. (lecturer)
Guaranteed by
Ing. Omar Ameir, Ph.D.
Moravian Business College Olomouc
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to understand and apply the key concepts, theoretical frameworks and methods about the innovation process in companies and to be able to form and manage cooperative agreements and external technology sourcing to speed up innovation in firms. Students will understand the logic of value networks where companies join complementary assets to bring new offerings to the market. Students will also be tutored to understand the challenges related to cooperative agreements and network management.
Syllabus
  • Contents:
    1. Introduction about collaborative innovation management
    2. The importance of the alliance management process - setting a strategy
    3. Alliance risk and governance, managing alliances, agreements
    4. Interests and trust
    5. Value chain management
    6. Managing multiple partnership
    7. Case studies - presentation, evaluation
    8. Managing partnerships in networks
    9. Competition, how to partner with competitors
    10. Extending collaboration to open innovation
    11. The benefits of open innovation
    12. Case studies - presentation, evaluation
    The course is based on the information-receptive method, verbal methods (description, explaation), interpretation, presentation and demonstration methods (graphical data representation, schemes) are used. In the seminars, reproductive methods (testing, examination, repeating) and the methods of problém interpretation and case studies are used
Literature
    required literature
  • AMEIR OMAR. Management inovací. Olomouc: Moravská vysoká škola Olomouc, 2018. info
  • VEBER, Jaromír, SRPOVÁ, Jitka a kol. Management inovací. Praha: Management Press, 2016. ISBN 978-80-726-1423-3. info
    recommended literature
  • ČSN P CEN/TS 16555-1 (010130). Management inovací - Část 1: Systém managementu inovací. Praha: Úřad pro technickou normalizaci, metrolog, 2017. info
  • ČSN P CEN/TS 16555-2 (010130). Management inovací - Část 2: Management strategických informací. Praha: Úřad pro technickou normalizaci, metrolog, 2017. info
  • ČSN P CEN/TS 16555-3 (010130). Management inovací - Část 3: Inovativní myšlení. Management inovací - Část 3: Inovativní myšlení., 2017. info
  • ČSN P CEN/TS 16555-5 (010130). Management inovací - Část 5: Management spolupráce. Praha: Úřad pro technickou normalizaci, metrolog, 2017. info
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 8 HOD/SEM.
Teacher's information
https://teams.microsoft.com/l/team/19%3ab5de59d825a243cb9c0e0f41b575a064%40thread.skype/conversations?groupId=e461288c-c165-4356-a058-5429b9423b59&tenantId=ed27fc21-8d98-4df9-af69-7fce8cea652b

The course is also listed under the following terms summer 2018, summer 2019.
  • Enrolment Statistics (recent)
  • Permalink: https://is.mvso.cz/course/mvso/summer2020/YMI_UMM