YVCIM Value Chain and Innovation Management

Moravian Business College Olomouc
summer 2022

The course is not taught in summer 2022

Extent and Intensity
8/0/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Zuzana Repaská, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Jindra Peterková, Ph.D.
Moravian Business College Olomouc
Supplier department: Moravian Business College Olomouc
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the course is to deepen existing knowledge about innovation. Emphasis is placed on innovation management, including the innovation process, economic aspects associated with innovation and selected innovation methods. The theoretical basis of the presented professional topics are confronted with specific examples of product and process innovation in the form of real examples from business practice.
Syllabus

  • 1. Introduction about collaborative innovation management
    2. The importance of the alliance management process - setting a strategy
    3. Alliance risk and governance, managing alliances, agreements
    4. Interests and trust
    5. Value chain management
    6. Managing multiple partnership
    7. Case studies - presentation, evaluation
    8. Managing partnerships in networks
    9. Competition, how to partner with competitors
    10. Extending collaboration to open innovation
    11. The benefits of open innovation
    12. Case studies - presentation, evaluation
    The course is based on the information-receptive method, verbal methods (description, explaation), interpretation, presentation and demonstration methods (graphical data representation, schemes) are used. In the seminars, reproductive methods (testing, examination, repeating) and the methods of problém interpretation and case studies are used.
Literature
    required literature
  • PETERKOVÁ, J. (2018). Využití konceptů inovací v průmyslovém podniku. SAEI, vol. 49. 200 s. Ostrava: VŠB-TU Ostrava. ISBN 978-80-248-4072-7.
  • PETERKOVÁ, J., LUDVÍK, L. Řízení inovací v průmyslovém podniku. SAEI, vol. 42. Ostrava: VŠB-TUO, 2015. 207 s. ISBN 978-80-248-3826-7.
  • AMEIR OMAR. Management inovací. Olomouc: Moravská vysoká škola Olomouc, 2018. info
  • VEBER, Jaromír, SRPOVÁ, Jitka a kol. Management inovací. Praha: Management Press, 2016. ISBN 978-80-726-1423-3. info
    recommended literature
  • GUPTA P. A., TRUSKO, B. T. Global Innovation Science Hanbook. USA: McGraw-Hill Education, 2014. 896 pp. ISBN 978-0071792707.
  • Tidd, J., Bessant, J. (2018). Managing Innovation: Integrating Technological, Market and Organizational Change. Chichester: John Wiley.
  • Kim, W. Ch a R. Mauborgne. Strategie modrého oceánu. Brno: Management Press, 2018. VANCE, A. Elon Musk: Tesla, Space X a hledání fantastické budoucnosti. Jan Melvil publishing, 2015. 400 s. ISBN 978-80-87270-73-8.
Assessment methods (in Czech)
Zápočet: zpracování zadaných úkolů a případových studií.
Credit: active participation in seminars, elaboration of case studies, final test.
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is taught annually.
The course is taught: in blocks.
Information on the extent and intensity of the course: Přednáška 8 HOD/SEM.
The course is also listed under the following terms summer 2021, summer 2023, summer 2024.
  • Enrolment Statistics (summer 2022, recent)
  • Permalink: https://is.mvso.cz/course/mvso/leto2022/YVCIM