XAENT Enterpreneurship

Moravian Business College Olomouc
summer 2022
Extent and Intensity
0/3/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Jarmila Duháček Šebestová, Ph.D. (lecturer)
RNDr. Josef Tesařík (lecturer)
RNDr. Ida Wiedermannová, MBA (lecturer)
Guaranteed by
doc. Ing. Jarmila Duháček Šebestová, Ph.D.
Moravian Business College Olomouc
Supplier department: Moravian Business College Olomouc
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the course is to introduce to students the basic aspects of entrepreneurship with focus on the specifics of small and medium-sized enterprises. Furthermore, the course aims to develop students’ knowledge and skills leading to practical application of the gained knowledge in a project of establishing and managing their own business. Having completed the course, students will be able to analyse business environment in the Czech Republic and in their region, identify prospective business opportunities, create a business plan, decide on the choice of the legal status of their business, carry out the process of establishing a company, managing the company, and they will also know how to handle basic processes of strategic, financial, business, and marketing management of the company.
Syllabus
  • 1. Introduction to entrepreneurship (history of entrepreneurship, personalities of the business world, definition of an entrepreneur, conditions for being a successful entrepreneur, psychology of entrepreneurship – an entrepreneur versus an employee, entrepreneur’s personality).
  • 2. Entrepreneurship (types and objectives of entrepreneurship, social responsibility, definition of a company, life cycle of a company, family business and succession, current situation in the business world: areas, trends and further development (Internet, B2B, etc.).
  • 3. Legal aspects of entrepreneurship (choice of the legal form of the business, legislative activities necessary to establish a business).
  • 4. A business plan (rules and opportunities for business).
  • 5. A business plan – purpose, structure and importance.
  • 6. A founder´s budget.
  • 7. Sources of funding bustiness activities.
  • 8. Small and medium-sized businesses (SMEs’ importance and function in an economy, support of SMEs, information websites for entrepreneurs).
  • 9. Management of business activities.
  • 10. Financial management of small and medium-sized businesses (accounting, taxes).
  • 11. Business and marketing activities.
  • 12. Regional aspects of SMEs in terms of entrepreneurship (entrepreneurship in the EU and outside the EU, competitiveness of the region).
Literature
    required literature
  • AULET, B., M. URSACHE and C. SNYDER. Disciplined Entrepreneurship Workbook. New Jersey: Hoboken,, 2017, 288 pp. ISBN 978-1-119-36579-2. info
  • BURNS, P. Entrepreneurship and Small Business: Start-Up, Growth and Maturity. 4th ed. New York: Palgrave Macmillan, 2016, 288 pp. info
  • LONGENECKER, J. G., J. W. PETTY, L. E. PALICH and F. HOY. Small Business Management: Launching & Growing Entrepreneurial Ventures. 18th ed. Boston: MA: Cengage Learning, 2016. ISBN 978-1-305-40574-5. info
    recommended literature
  • NECK, H. M., C. P. NECK and E. L. MURRAY. Entrepreneurship: The Practice and Mindset. 1st ed. Los Angeles: SAGE, 2017, 560 pp. ISBN 978-1-4833-8352-1. info
  • STOKES, D. and N. WILSON. Small Business Management and Entrepreneurship. 7th ed. Hampshire: Cengage Learning, 2017. ISBN 978-1-4737-2973-5. info
  • KURATKO, D. F. Entrepreneurship: Theory, Process, and Practice. 10th ed. Boston, MA: Cengage Learning, 2016, 624 pp. ISBN 978-1-305-57624-7. info
  • HILL, Ch. W. L. and G. T. M. HULT. International Business: Competing in the Global Marketplace. 11th ed. New York: McGraw-Hill Education, 2016, 704 pp. ISBN 978-1-260-08415-3. info
  • SHALLEY, Ch. E., M. A. HITT and J. ZHOU. The Oxford Handbook of Creativity, Innovation, and Entrepreneurship. Oxford: Oxford University Press, 2015, 560 pp. ISBN 978-0-19-061060-9. info
Assessment methods
Course credit requirements: credit test Examination: examination, proposal and defence of a project on enterprise establishment
Language of instruction
English
Further Comments
The course is taught annually.
The course is taught: every week.
The course is also listed under the following terms summer 2024.
  • Enrolment Statistics (summer 2022, recent)
  • Permalink: https://is.mvso.cz/course/mvso/leto2022/XAENT